Drowning In The Life Boat Of Technology

Within the commercial technology and entertainment worlds the big money game is the distribution and delivery of commercially recorded music. Everyone I know (including myself) has been swept up in the race to build what is often referred to as the "celestial jukebox". The party line is that the advent and adoption of such a service will not only bring music to consumers in a new way but also bring recording artists closer to consumers thus removing the stranglehold that the old school music industry has on the creation and distribution of recorded music.

To date I've still not seen one of these services (including the one that I built) manifesting in such a way that artists are helped. Artist services get left by the way side during the pursuit of big licensing deals from the old school companies that folks claim to want to overthrow.

There's an idea that shows up in a couple of different eastern philosophies that basically says, "don't help". It's not for us to help; by helping we are really harming.

Have the major labels of the old school music industry changed their fundamental philosophies and attitudes towards artists? No.

Have artists stopped dreaming about a deal with the majors? No.

So let me say now that my interest in audiation is not to "help" artists, musicians, teachers, students, grandmothers or grandfathers. It's about raising awareness of a natural process. Once awareness is raised it's up to individuals to do what they will as they always do.