In The Battle Of Hipper Than Thou Which Horse Do You Back? ..... And What Does It Have To Do With Music Anyway?So, last year I spent a good 6 months building
this site; the founder is a ex-coworker from
CMJ and just prior to my leaving CMJ asked if I would build the site. The site was built ostensibly for free in the evening after I came home from my day gig at a private aviation company (I'm now in my second year free from the clutches of the music industry).
At some point we discussed nominees for the website of the year award and the
Brainwashed site was discussed. I realized that I knew it's founder from my days as a store clerk at
Tower Records in Boston. I sent off an email to said founder mostly saying "hey - long time no see" and never heard back.
I should mention, I really like what
Brainwashed does; it reminds me a bit of our fair
Aquarius Records here in San Francisco in terms of depth of content. Also they host for some artists that are really dear to my heart.
So for some reason I was recently cruising around the site and stumbled upon this blog posting:
The Williamsburg iPod Awards and sure enough it was about the site that I built last year. The author took great relish in tearing it apart.
"Recently brought to my attention by a Brainwashed colleague, the online-based "PLUG Independent Music Awards" touts itself as representing a "community coming together to recognize its own." Yet, judging by the choices on the ballot, the "plug" of its namesake apparently serves instead as a tool to keep both the organizers' and participants' heads securely buried within their own assholes.
Anyone reading this could probably recognize most, if not all of the artists deemed worthy enough for nomination by the self-described "music lovers." From safe-for-whitey rappers like Atmosphere to quirky weirdos like Devendra Banhart, the list of nominees reads like a Williamsburg iPod Mini. How can representatives of the so-called "PLUG Cartel" claim with a straight face to be above "the scans or the scrilla" when so many of the nominated artists have arguably sold the most "indie" records this year and received the most positive press coverage from "indie" outlets? Perhaps because they also represent the 'zines, shops, and, most insidiously, the labels that peddle these artists?
Taking that into context, "PLUG is about the music" sounds equally as shallow and obnoxious as anything out of P. Diddy's misguided 2004 "Vote or Die" campaign. Such sloganeering is about as revolutionary as Hot Topic or MTV2, and equally as self-serving. Clearly, appearing cool to hipster fuckheads and wannabe snobs defines PLUG better than any provided statement of purpose. ....
"
I have to say I wasn't surprised by what was written in this post; in fact as I built the damn thing I almost predicted quip by quip the issues the writer had with the site. I could see all of it stack up as I stayed up nights debugging sql queries. Plug's main problem in the battle for street cred is its ties to the machine that is the music business - independent or not - this was not a site that was conceived by kids hanging out in their basement and while I may've programmed the whole fucking thing from the futon of my living room that doesn't cut the mustard.
The real tricky bit from my perspective in the battle of hipper than thou which horse do you back?
This question has rolled around in my head for years from every different vantage point I've stood in mise-en-scene of music making.
For awhile during my time in the land of cash and exuberance (read San Francisco circa 1998) I put my money on technology particularly when it came to entertainment and music business. One of the companies I worked for during that era was purchased by Real Networks and the other went bankrupt.
Prior to that I lived the life of starving artist dwelling in what would come to be the hipster mecca of America - South Williamsburg - 1995. While there I worked for Jive Records and a classical concert production company; in the end I left because I couldn't stand the starving part and I felt like working in the industry was a cop out.
Post Williamsburg and pre dot-com I lived in an office building on Market Street and 6th in San Francisco (sans proper bathroom and kitchen) illegally with my boyfriend and his band so that we could make music. I got tired of going to the YMCA to catch a shower so I learned how to sling code so I could afford both a place to bathe and to make music.
Post dot-com I moved back to New York to get back to supporting a business and let go of the ego that came with the drive to innovate - I ended up toiling away for CMJ waiting for its other shoe to drop.
It was all a compromise from one perspective or another - every scenario - every choice - every lifestyle - none of it works and all of it can be done.
The *real bitch* of it is that when I've had the opportunity to talk with artists that I admire who are 20 years my senior they all tell me that there's no way in hell they could have done what they did then now.
So to those casting stones I have to ask - why bother? Does it really matter? Who the fuck cares if Plugawards is the Williamsburg iPod Awards? Who the fuck cares what trendy hipster youth culture no thought all consuming other people think about? If you really care about the music that's all there is. If you want something more than the convenient offerings of your local chain record store then you probably also know how to go looking for that something more and I'll bet you a nano-pod that you take great fucking anti-hipster-hipster pride in the exploits of your pursuits.